Embedded Files
The Challenge. The Social Kinetic needed to optimise digital collaboration, streamline operations, and enhance large-scale engagement initiatives across healthcare, technology, and public sectors. The COVID-19 pandemic accelerated the need for rapid digital adaptation and operational agility.
The Approach. Introduce and managed digital collaboration tools, optimised workflows, and supported high-impact stakeholder engagement initiatives. Key contributions included:
Enterprise System Implementation: Led the rollout of Zoho One (CRM, project management, HR), reducing system spend by 75% and improving operational efficiency.
Digital Event & Stakeholder Engagement: Managed digital tools and operations for global-scale projects, ensuring seamless collaboration.
Process & Workflow Optimisation: Designed and implemented structured digital infrastructures to support The Social Kinetic’s growth.
High-Impact Projects:
🌍 World Obesity Day 2021 – Co-managed global digital tools supporting collaboration across 62 countries, ensuring timely coordination between government, healthcare, and media stakeholders. The campaign reached 90 million people, influenced a £100 million UK government pledge, and won the 2021 Purpose Award for Best Health Cause Campaign.
🎓 British Psychological Society (BPS) Member Journey Summit – Co-led the rapid transition of a three-day international summit to an interactive digital format, maintaining strategic impact and engaging 5,000 psychologists worldwide. This won Silver at the 2020 Engage Awards for Best Use of Innovation in Customer Engagement.
🏥 NHS | IBM Test & Trace Project – Managed freelancer onboarding and digital tool integration, ensuring seamless coordination between NHS teams, IBM specialists, and stakeholders in a high-pressure pandemic response.
The Impact:
✔ Operational Transformation: Reduced system spend by 75% through digital system integration and workflow enhancements.
✔ Award-Winning Results: Contributed to projects recognised for their innovation and impact, including Purpose Awards and Engage Awards.
✔ Global Reach & Influence: Supported large-scale digital initiatives that engaged millions and influenced public health policies.
✔ Stronger Stakeholder Relationships: Maintained and strengthened partnerships with NHS, IBM, WHO, and others.
✔ Scalable Digital Models: Implemented structured digital infrastructures that enabled The Social Kinetic’s operational growth and efficiency.
A Learning Experience. Working alongside human-centred design and behaviour change expert Claire Cater provided invaluable insight into strategic engagement and transformation. I applied digital systems expertise to support large-scale change initiatives, gaining first-hand experience in high-impact operational leadership.
Client Feedback: “Kristy has a rare combination of skills which allow her to identify strategic opportunities and very importantly how to break them down, articulate them, deliver and even measure them while others might still be dreaming of what’s possible. For me that’s what makes her unique. The ability to re-imagine and then how to make it real. She applies her strategic brain with immense creativity, heart and authenticity and always with deep respect for those around her. You can rely on her to reflect with care, her ideas come formed and considered. She learns and adapts at pace and quickly sees how to join the dots, whether it’s ideas, technology, strategies, people and organisations. Kristy is a unique professional and human being. Relentless in her pursuit of what next and how she makes whatever she is doing, even more brilliant than she herself already is.” – Claire Cater, CEO, The Social Kinetic
"Kristy played an essential role in designing the business strategy to help us identify opportunities within our creative change consultancy. As part of this work, Kristy introduced a company enterprise system and creative digital tools to help us work more efficiently and collaboratively as a team, as well as within client contracts to add value and generate additional revenue streams. Kristy's enthusiasm to find a solution, combined with her expertise and skills to design the digital infrastructure was critical in ensuring the high-value contracts were able to continue. Kristy will always go the extra mile and the impact she made whilst at The Social Kinetic has set the business up for years to come. Kristy is a joy to work with full of new, fresh ideas and wherever she goes becomes an invaluable asset that any organisation would be lucky to have work with." – Grace Doherty, COO - The Social Kinetic
This showcase reflects my ability to implement digital solutions, optimise operations, and support large-scale engagement—helping organisations navigate change with efficiency and impact.
read on:
Google Sites
Report abuse