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The Challenge. Creative Analysis aimed to shift from a single-service Zoho consultancy to a diversified digital transformation partner. They needed scalable service models, a human-centred approach, and stronger client engagement to drive multi-phase projects.
The Approach. Embedding human-centred methodologies, launching new service offerings, and integrating collaborative tools to drive both client success and internal growth. Key contributions included:
Service Innovation: Developed and scaled four core offerings—Change Readiness, MetaImpact, Engagement & Training, and Collaborative Process Mapping (Evolve).
Process-Led Change: Designed repeatable service delivery models, embedding process mapping as a core, monetised change readiness tool.
Capability Building: Launched the Creative Analysis Academy, LMS, and client learning portal to drive digital change adoption.
Collaboration & Tools: Integrated Miro and AI-enhanced workflows to optimise project management and client collaboration.
The Impact:
✔ 300% Business Growth: Expanded from a single-service consultancy to a diversified, sustainable business.
✔ 99% Conversion Rate: Achieved near-perfect conversion to multi-phase contracts through empathy-led sales and scoping.
✔ 50+ Workshops Delivered: Enabled teams to align strategy, optimise workflows, and drive digital transformation.
✔ Strategic Partnerships: Introduced MetaImpact to the UK, guiding organisations in measuring social, environmental, and economic impact.
✔ Sustainable Service Models: Designed scalable, repeatable offerings, ensuring operational efficiency and client success.
Client Feedback: "Kristy has been a game-changer for our team. Her fresh ideas and unique perspective breathe new life into our client interactions. She introduced new methods of design and client engagement that are now integral to our operations. Her ability to teach these methods in an engaging way is remarkable." – Paula Atherill, Sue Mills, Jack Naylor, Creative Analysis Directors
This showcase highlights how I helped turned strategy into action—bringing clarity, creativity, and measurable impact to every phase of Creative Analysis’s evolution.
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